Privacy policy

This policy explains the types of personal data we (DEUKES) may collect about you when you interact with us. We collect and process data in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679. We do not disclose data to any third parties unless disclosure is necessary for the fulfilment of a service; you have specifically given consent for a particular service; or we have a legitimate interest in disclosing data. Instances in which we do disclose data to third parties are outlined below.

If you have any questions not answered by this policy, please contact us.

Our legal bases for processing personal data Under the General Data Protection Regulations we rely on the following legal bases for processing your data:

Consent – we will ask your consent for marketing to you via email or post. If you consent we can collect and process your data for this purpose.

Contract – we sometimes need to collect and process your personal data in order to fulfil a contract with you, for example an order. We will also collect and process your data on this basis if you’ve asked us to provide a quote.

Legal – we are obliged to process some personal data to comply with the law. If you place an order with us we must retain some personal data for at least six years to comply with the Sale of Goods Act 1982, Consumer Rights Act of 2015 and HMRC guidance.

Legitimate interests – we collect and process some personal data to pursue our legitimate interests in a way you would reasonably expect as part of running our business. Specifically, we analyse information on our customers and their orders in order to provide new products or services.

The kinds of personal data we collect Depending on your interaction with us, we may collect and process all or some of the following information.

When you visit our website:

Activity on our website – this is gathered by the use of cookies in your web browser. Learn more about our use of cookies. Computer IP address When you order from us on our website or in stores (including trade in)

Name Address details Phone number Email address Gender (eg Mr/Ms) Marketing preferences Order history

How we protect your personal data The entire checkout process for the DEUKES website is held on a secure server using a verified SSL (secure socket layer) system for transferring data. If you click on the small padlock symbol at the top of your browser's screen, next to the web address, you will be taken to the site's security certificate.

Our company IT infrastructure has been independently audited and certified by Cyber Essentials Plus to verify that we follow good IT security practices. This means your data is kept secure. The Cyber Essentials Plus certification is government-backed and reassessed annually. See their website for more details.

If you have any concerns regarding the security of this site, please contact us.

With whom we share personal data Sometimes we need to share your personal data with trusted third parties. In these instances, your data will only be used for the exact purpose we specify, will be transferred and stored securely, and will be deleted or rendered anonymous if we stop working with that third party.

Examples of the third parties with whom we share data are:

  • Payment-processing services
  • Delivery couriers and postal services
  • Email marketing service providers
  • Event ticketing services
  • Marketing mailing houses
  • Customer service management systems
  • Companies who show you personalised content on our website and in emails
  • Social media platforms, such as Facebook and Instagram.
  • Marketing companies who analyse our customer data

Please be assured that we treat all your information according to applicable data protection regulations (including GDPR) and security standards, and will only ever share your information with trusted parties who adhere to the same levels of data protection and security.

How long we keep your data We will only keep your data for as long as it’s needed. After that, we’ll either delete it completely or render it anonymous (removing personal data but keeping information such as order amount for business analysis).

If you contact us for a quote and you don’t consent to marketing, we’ll keep your data for a year in case you wish to proceed with the quote.

If you order from us, we’ll keep your data for six years in order to comply with legal obligations. You can request that some of this is removed sooner – see below.

After six years we will remove your data unless you have consented to our marketing.

Your rights over personal data You have the right to:

  • Access your personal data, free of charge
  • Have your personal data rectified if out of date or incorrect
  • Have personal data erased, unless that would conflict with our legal obligations
  • Withdraw consent for us to use personal data, if you have previously given consent
  • Object to us processing your personal data and/or stop us using data for direct marketing

If you would like to exercise any of these rights, you should contact us.

How to stop us using your data for direct marketing You can opt out of our mailing lists at any time in the following ways:

  • Email marketing - click the the ‘unsubscribe’ link at the bottom of any marketing email we send or contact us with your request
  • Marketing by post - contact us with your request

Please note, you may continue to receive marketing from us for a short period after opting out. We will provide you with more detailed processing times should you make such a request.

How to lodge a complaint with a supervisory authority If you are unhappy with our use of personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

The ICO’s contact details can be found on the ICO’s website.

About our use of cookies What are cookies? Cookies are minute text files stored on your computer when you visit certain web pages. At DEUKES, we use cookies to keep track of items in your basket, and to remember you when you return to our site. To place an order on this website, you need to have cookies enabled. If you don't wish to enable cookies, you can browse the site but you may not be able to place an order.

Most web browsers have default settings that allow cookies to be stored. However, under the “Managing Your Cookies” section below, we explain how to disable or enable cookies, should you wish to change your settings.

It should be noted that cookies cannot harm your computer. Furthermore, we do not store personally identifiable information such as credit card details in any cookies we create. We use encrypted information gathered from the cookies to help improve your experience of the site. For example, they help us to identify and resolve errors, or determine relevant related products to show you when browsing our site.

We have relationships with carefully selected and monitored suppliers who may also set cookies during your visit to be used for marketing purposes. The principal purpose of such cookies is to show you different products and services based on what you appear to be interested in. If you'd like to opt out from the storing of such cookies, please go to the Network Advertising Initiative website.

If you'd like to learn more about cookies in general and how to manage them, visit

Please note that we are not responsible for the content of external websites that are linked to from our website.

About the cookies we set To make full use of the online shopping and personalised features on this website, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

The cookies we set do not store sensitive information such as your name, address or payment details; they simply hold an anonymous 'key' that, once you're signed in, is associated with this information. However, if you would prefer to restrict, block or delete cookies from this website, you can use your browser to do so. See the Managing Your Cookies section for help.

Here's a list of the cookies we use, and what we use them for:

1st Party cookies you may see used on this website

These cookies allow our web servers to respond to your actions on the website, such as ‘Add to basket’, and enables general browsing of the website.

.EPiServerLogin, _RequestVerificationToken, UseSessionId, _msuuid_xxxxxxxxx

Stores the username and token that enable you to choose to be logged in automatically. Without these cookie, you would be required to type in your username and password each time you try to take an action that requires you to be logged in, such as viewing your order history.

tms_VisitorID, tms_wsid, tms_ft

This allows us to remind you that you have products in your basket that you have not yet checked out.

_unam, GTMVisitorId,

These cookies enable Google Analytics to function on our website. This software helps us collate and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. This information helps us to improve the website and your shopping experience, and to make our marketing campaigns more relevant. We may also combine this information with information collected from adverts in other websites – please see the About 3rd Party cookies section below.

attraqtsid, attraqtuid

These cookies allow us to track your use of our site search and navigation facets.

We use this cookie to track re-directions from other websites.


Remembers the most recently viewed tab on the cashback page.


Used to determine whether or not you have been informed of our cookie policy. If this cookie is not present, a notice explaining our use of cookies is displayed in the browser.


Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie.

lc_ss088009956, lc_window_state, _lc.visitor_id.8809956

These cookies allow us to use LivePerson Chat and for active chats to work seamlessly over multiple pages optimizelyEndUserId

This cookie allows us to run test to improve the performance of the site's user experience and appearance.

About 3rd Party Cookies When you visit, you may notice some cookies that aren't related to DEUKES. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We cannot control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Some of the business partners that may set cookies on this web site include:

3rd Party cookies you may see used on this website


Paypal uses cookies to help streamline a purchase on the DEUKES website using the Paypal payment gateway.

Google Doubleclick, Google Adwords, Affiliate Window, Marin

Sometimes we'll advertise on 3rd party websites. These advertisers may place cookies to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies.

Google Advertising

We use Google advertising services to place adverts on other websites (including in Google search results and Youtube) using information collected in cookies. We may collect information about whether you’ve seen one of our ads and combine this with information collected on our site to improve our advertising. We may also use information collected on our site to personalise adverts placed on other sites (please see the Personalised advertising on other websites section below). None of the information collected is combined with any personally identifiable information. For more information on Google cookies, visit the company’s website, or you can control the information they collect at,,,

If you take the opportunity to 'share' our content with friends through social networks – such as Facebook and Twitter – you may be sent cookies from these websites. We cannot control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Some of our product videos are hosted on Youtube. Youtube may use cookies to gather statistical information about video viewing.

Managing Your Cookies If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you may not be able to add products to your basket and buy them.

All recent versions of popular browsers give users a level of control over cookies. Users can set their browsers to accept or reject all, or certain cookies. Users can also set their browser to prompt them each time a cookie is offered. The instructions for changing your cookie settings are different for each type and version of browser.

To disable or change the settings of your cookies If you are not sure of the type and version of browser you use to access the web:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option For Macs: with the browser window open, click on the Apple menu and select the 'About' option Instructions on how to disable or change the settings of cookies on your type and version of browser are available here:

Personalised advertising on other websites (Google) This type of advertising is designed to show you products and ads based on what you have viewed on this website. These advertisements are presented to you by our partners when you visit other websites, including Google. The adverts may highlight alternative products as well as products deemed relevant to your browsing history. The technology behind these adverts is based on cookies.

Your privacy Please be assured that the data contained in the cookie used in these adverts is completely anonymous and doesn't contain any of your personal details. We work with Google to place adverts in a similar way on sites, in their search engine and on Youtube – you can see more information about their use of data at

Disabling these adverts We would like to continue to display content that is relevant to you; however, you can choose to opt out of this type of advertising permanently by updating your setting at (for Google).

Please note that if you also delete your cookies as well as choosing to opt out, we will no longer know that you've opted out, so the banners from Google may reappear when you visit other selected websites.

You may also wish to visit the Your Online Choices website to learn more about the cookies on your device set by other companies, and opt out of them if you wish.